Hey! Read this

Hey! Read this

“We’re Just Looking…” (Until You’re Not)

Over the past two months, I’ve talked to dozens of open house visitors who all say some version of: 🗣 “We’re just starting a search, we don’t need to move.” 🗣 “We’re always looking-just in case we see what we want.” (Which begs the question-what do you actually want?) And you know what? That’s totally […]
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Lax Bros, Sub to, and Creative Finance

There’s an entire generation of investors right now learning real estate from YouTube clips, Pace Morby soundbites, and “creative finance” bros selling leverage like they invented it. They didn’t. And somewhere along the way, a dangerous idea took hold: “If the seller gets the property back, there’s no risk.” Absolute nonsense. I had one recently […]
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Concessions

How We Protect Your Net When Buyers Start Pushing Most sellers don’t hear the phrase seller concession until it shows up in an offer or after inspection, when the deal feels shaky and emotions are already high. We don’t think that does sellers any favors. So we explain this upfront, before you are ever in […]
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Real just bought RE/MAX. Does brand even matter anymore?

You may have seen the headline: Real, a fast growing tech brokerage, just agreed to buy RE/MAX in a deal worth around $880M. One of the most recognizable names in real estate is now getting folded into a Miami based tech platform that runs on AI and a cloud model. On one level, I’m with […]

Hey! Read this “We’re Just Looking…” (Until You’re Not) Over the past two months, I’ve talked to dozens of open house visitors who all say some version of: 🗣 “We’re just starting a search, we don’t need to move.” 🗣 “We’re always looking-just in case we see what we want.” (Which begs the question-what do you actually want?) And you know what? That’s totally […]

Hey! Read this Lax Bros, Sub to, and Creative Finance There’s an entire generation of investors right now learning real estate from YouTube clips, Pace Morby soundbites, and “creative finance” bros selling leverage like they invented it. They didn’t. And somewhere along the way, a dangerous idea took hold: “If the seller gets the property back, there’s no risk.” Absolute nonsense. I had one recently […]

Hey! Read this Concessions How We Protect Your Net When Buyers Start Pushing Most sellers don’t hear the phrase seller concession until it shows up in an offer or after inspection, when the deal feels shaky and emotions are already high. We don’t think that does sellers any favors. So we explain this upfront, before you are ever in […]

Hey! Read this Real just bought RE/MAX. Does brand even matter anymore? You may have seen the headline: Real, a fast growing tech brokerage, just agreed to buy RE/MAX in a deal worth around $880M. One of the most recognizable names in real estate is now getting folded into a Miami based tech platform that runs on AI and a cloud model. On one level, I’m with […]

Hey! Read this Do you want the truth or do you want lies? Talk about a fail. I met these sellers after their first listing sat for 162 days with reductions from $1.915 to $1.790m and failed. They then re listed at 1.725M. At my meeting in between those events, I told them the truth: the price was too high and the home would probably clear between 1.575m-1.625m. […]

Hey! Read this 80% of sellers have regrets. That’s not a stat, that’s a setup failure. 80% of sellers walk away from closing with at least one “we should’ve…” sitting in their gut. Not a small one either, real money, real decisions, real regret. That’s not bad luck. That’s a broken setup. A survey of roughly 800 homeowners (Ok, yea I get it, it’s a tiny sample size) who sold since […]

Hey! Read this Here’s how we actually manage the move Last time, I talked about the soundtrack most people our age are living with: How do we move? How can we sell before we know where we’re going? What if we never find anything we like? This email is the second half: how people actually solve that problem without living in boxes or making a […]

Hey! Read this How do we move if we don’t know where we’re going?” You’re not the only one thinking this If you’re somewhere around my age, I bet you’ve had this thought: How the hell do we actually move? What are the logistics? How many days between closings? Are we running from one closing to another? Do we have to move the same day? I got agita. How can we sell before we know where […]

Hey! Read this How the fuck can i move when i don’t know where we’re going If you’re somewhere around my age, I’d bet you’ve had some version of this thought: “How will we actually move? What are the logistics? How many days between closings? Are we running from one closing to another? Do we have to move the same day? I got agita. How can we sell before we know […]

Hey! Read this 1998 called, it needs those kick ass negotiation tactics back “My neighbor got X last year.” Actually, it was 2022, when buyers were waiving inspections, writing escalation clauses just to be in the game, and borrowing cheap money. In 2022, buyers were fighting over scraps; today they are payment‑driven, picky, and have far more options in front of them. The only prices that matter for […]

Hey! Read this Boulder offered $200K to buy a home. Nobody took it. The questions I’m getting these days; about rates, the Fed, geopolitics… it’s honestly all the noise. Meanwhile, Boulder quietly ran a real world experiment: They offered buyers up to $200,000 in down payment assistance. 0% interest. After nearly three years? Not one person used it. “Free” money, with a catch: The program is called the […]

Hey! Read this Three listings. Three price points. Similar errors. There’s a shift happening right now that a lot of sellers are missing. The sellers coming to market aren’t distressed. They’re equity rich… and a little too comfortable. I’ve watched three versions of this play out in the last six months: Expired at $1.75mm after starting at $1.9mm. Sat. Cut. Lost momentum. Expired. They told […]

Hey! Read this Boulder OG: here’s the math on “waiting a couple years” The other day, I wrote about the Boulder OG homeowner: you bought in the mid 2000s, and now you’re sitting on a hi six, low seven figure equity win with a tiny or paid off mortgage. You already won. Actually, you killed it, congratulations. This email is about why it’s time to ring the register, […]

Hey! Read this Sellers, buyers, and what the market is actually saying (not what you wish it said) I’ve been thinking a lot about what my job really is for you. It’s not to tell you what you want to hear. It’s not to make my life easier. And it’s definitely not to put a pretty number on your house, toss it in the MLS, and hope the universe cooperates. My job is […]

Hey! Read this Captain headshot and expireds BOM at wrong price,again If you’re thinking about selling, or you’re sitting on the market already, this is for you. My job is not to tell you what you want to hear or make this easy for me. It’s definitely not to slap a pretty number on your house, toss it in the MLS, and pray the universe cooperates. […]

Hey! Read this Inspection Contingencies Are Back Rates finally move a hair, you fight through showings and offers…then the whole thing dies because of a bloody inspection report. Nationally, roughly 16-18% of contracts are getting canceled right now, and inspection/repair fights are the top reason. On top of that, about 70%+ of buyers are getting full inspections again; only a small slice […]

Hey! Read this The Erie math is real. Here’s where first-time buyers still blow it The other day, I walked us through how a $440-450k Erie townhome can easily hang with a $2,500-$2,800 rental once you use real rates, real incentives, and real math instead of Instagram fantasies. Today is about the mistake first time buyers make after they finally decide to stop renting: they ignore the structure of the […]

Hey! Read this No big decisions right now Every year NAR surveys tens of thousands of buyers and sellers at the closing table. A few of those findings are worth using in this email, because they describe people like you, not the folks in the national headlines. As you know, Boulder and most of the front range is its own animal. But nationally, […]

Hey! Read this Do you really need to make a move? Before you decide to do a real estate transaction of any kind, sell, buy, or both; there’s one question that matters more than rates, headlines, or whatever some podcast yelled this week: What challenge are you actually trying to solve? Not what your friends think. Not what I think. Not what the market thinks. What […]

Hey! Read this Seafoam green or slate? Uh, I don’t know. Nobody hires me because: I’ve sold a lot of homes. (I have). I know whether your cabinets should be seafoam or slate (I don’t). I can send you a listing the minute it hits (before? Actually, yes, that part does matter). I can determine if a foundation crack is structural (not my job anyway). I […]