Most agents will tell you to sit tight and “wait for spring to list your home.” And maybe your Uncle Ed told you to wait because ‘no one buys homes in the winter’.
Here’s what they’re missing, Boulder MLS data and insider strategies that actually tip the scales for winter sellers.
We shared this data a couple weeks ago:
June to December The Big Market Disappearing Act:
2022: June 300 → December 150 active listings (50% fewer homes competing)
2023: June 325 → December 195 (40% fewer homes)
2024: June 410 → December 245 (40% fewer homes)
By December, up to half of BoCos $990k+ listings have vanished compared to June.
Competition drops 40-50%. Your newly listed home gets attention, not lost in a crowd.
By the holidays, half the homes just vanish; listings are pulled to ‘wait for spring’, exactly what they shouldn’t do.
Your home stands out, especially if youre one of those shiny new to market homes competing against all those tired aged inventory homes.
In contrast, by July, inventory explodes:double, triple, quadruple the options. Leverage? Gone.
Here’s the data that I’m still waiting to see from my competitors:
Actual BoCo data the last four years.
2022: January 83 → July 337 active listings (306% increase)
2023: January 232 → July 430 (85% increase)
2024: January 297→ July 568 (91% increase)
2025: January 374→ July 681 (82% increase) ****
at even the lowest increase in inventory, still almost double the number of competitors.
A seller now realizes that they need to be the best, the biggest, the cleanest, and the most alluring offering in the neighborhood to sell; It’s a lot to hope for.
Why smart sellers choose winter:
Buyers are serious: Winter buyers mean business. Transfers, tax-motivated closings, there are no ‘just lookers’ in the winter, no matter what they say.
Control your showings: You set the schedule, maximize exposure, limit disruptions.
Holiday magic: Staged, decorated homes sell for a premium, closings can be asap, and maybe your agent negotiates a PCOA for you, and there’s no mad post holiday dash to move.
Ultimate strategy: List now, close in January, become a non-contingent buyer for spring bargains. Sell high, buy low. It’s how relocation pros play the game.
Leverage: Your fresh listing stand out against stale, tired, aged leftovers.
Ready to see what your “holiday premium” might be? Ask me to run your numbers.
Reply or call, let’s get you a custom market net sheet and lay out the real numbers. And then go get Uncle Eddie another eggnog and tell him, ‘yea, you might be right’.