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Dear %Salutation%:
Here’s what Homebot can do for you.
If you want it, I’ll get you set up on it too. It scrapes your mortgage data and your public county records and spits out a monthly number:
-what your house is worth
-what you’d net if you sold
-how your equity moved, and what it’s doing for you
It’s a good tool. I would take it. Free information is free information. Just let me know by replying here and I’ll get you added.
But
Homebot also has zero judgment. None.
Here’s what I mean.
Ask an algo what an acre in Brighton is worth and it’ll give you a number pulled from recent sales. It has no idea whether that acre makes sense for your life, whether you go to Denver once a month or five days a week, whether the drive is worth what you’d save on the land. It can’t have an opinion on that. It’s not built to.
Ask that same algo whether your daughter could ride her bike to school from a new address in the Broadlands in Broomfield, or what I25 looks like at 06:15am on a Tuesday from there. Maybe it actually finds you a commute time. Maybe.
It still has no judgment about what that commute does to your family in year three, when your daughter is 16 and not 13 and the bike ride to school isn’t on her ‘awesome’ radar anymore.
I know the difference between data and judgment because I spent 25 years on Wall Street learning it the hard way. There’s a moment I still think about. It’s 4:45pm, and the guy at Goldman says ‘sell 50 million of them’ into a bid we’d been sitting on all day, a bid I knew wouldn’t accept that kind of size this late if I just tried to whack him.
The data said sell. The data didn’t say how. I had maybe ten minutes to build a scenario that got that bidder to actually take it, or at least some of it, at a price that didn’t blow up either guy’s book. And maybe left some business on the table for tomorrow.
No model or algo does that for you. You learn it by being in the trenches when the easy version of the trade doesn’t exist.
Real estate isn’t that different. Anybody can pull a comp. The job is knowing when to hold a listing back three weeks because you know the comp that’s currently pending is going to print in those three weeks helping your seller get full price.
When to tell a seller their number is wrong before someone else tells them the number that says soon to be EXPIRED LISTING in MLS.
Or when the buyer in front of you needs a different conversation than the one you had with the last three buyers on that street.
This is called judgment. It gets built one deal at a time, not downloaded.
So here’s the question worth asking whoever you’re talking to when a real estate transaction might be in your future.
Does this person seem to actually have judgment, or are they just reciting the algo’s number back to you?
Have they listened to what you told them and changed their approach because of it, or are you getting the same script they give everyone?
If you want to find out whether I practice what I preach, don’t ask me.
Would you like to talk to my clients? I’ll connect you, no filter, ask them what I got right and what I got wrong. There’s a lot of real material in both columns.
Coldwell Banker Global Luxury is a great brand, and I’m glad to have it behind me. 120 farging years.
But the brand doesn’t sit next to you at the closing table, and it didn’t spend 25 years learning how to read a room under pressure.
It didn’t learn from hearing ‘sell him 50, and don’t scare him off, I’ll have more to go tomorrow’
That’s me. The Luxury label might get me in the door.
But what gets your deal done is the person you’re actually hiring.
Peace
