We get it. Showings are inconvenient for you, the kids, the dogs. Maybe you can’t keep your home in “showing immaculate condition” at all time and you need to rush home from work to run the vacuum cleaner and do some dusting. Or you and the boss are finally getting date night in, the kids are out and you want to have a little relaxed Saturday afternoon before going out to dinner. Maybe the admin from your listing agent’s office pissed you off when she called to ask for the viewing and you decided not to accommodate the potential buyers.
But here’s the thing. EVERY showing is your potential best buyer. Every person that comes through the door is capable of giving you the most amount of money in the shortest period of time with the least amount of hassle for your house. Consider showing appointments as leads. If you are getting a lot of leads (calls for appointments), maybe you can cancel or turn one down. But if your home has been listed for a month or more, and has had an open house already and you aren’t in contract yet you would do well to consider making it as easy as possible to view the home.
We’ve covered the fact previously that the period when a new listing has the most activity is from 2-4 weeks after the listing goes live. That’s when most buyers will be excited about a new listing. They will not get re-excited if they can’t get in to see your home, even after a price break. After a few weeks of seeing your home in their daily feed, they click on by, and are excited by the newer homes on the market. So let’s capitalize on their natural enthusiasm for your listing early on.
When we work as buyer’s agents and we call for a viewing, if we are turned down for whatever reason, our buyers may want us to call back again. Or they may not. If we try to see it a second time and are turned down, or the hours available are too restrictive, oftentimes the buyers cannot or will not try to reschedule.
We look at it this way. You have done all the heavy lifting up until this point. You decluttered, painted, repaired, hired the best agent, priced well, and are prepared emotionally for the move. At this point, bring the ball over the goal line and finish. Treat every potential showing appointment as “the one” that could get your goals met.